Music Magazine Survey

I created a survey on SurveyMonkey that outlined the research in which I needed on the sales of music magazines and why people may or may not buy them. This really helped me to see what people wanted to have in a music magazine and how I can put their feedback into making a good magazine. 

 

Q1) I asked this question as an intro to get an understanding of how many people read music magazines and if they don’t read them the rest of the survey allows me to see what would  get them to read a magazine.   

 From this questioned I found that 81.25% (13 people) of the 16 people who took the survey do not  read music magazines, this shows me that I must look in depth into the what people want to see in magazines so my magazine will be desirable to people who don’t read and those who do read music magazines.  

 

 

Q2) I choice to ask this question so I could see what music people were most interested in

The results show that 57.14% (8/16) of people who took the survey listen to Indie music, which is the genre I have chosen to do. This will help me when creating the magazine, as I will be able to know that many people enjoy this genre and will be able to link to it.

 

 

 

These results will also help me when I come to designing my magazine as I now know that many people listen to indie music so I will give my magazine an indie theme and involve indie fashion and lifestyle into the music magazine.  

 

 

 

 

 It has also shown me that many people listen to multiple genres this shows me that even if the reader is not fully intrigued by the genre they may still read a magazine as they could have some interest in the music or artist of the genre.

 

 

 

 

 

 

 

Q3) when creating survey I wanted to make sure I put a mixture of question in to do with sales and marketing. I asked this question to get a better understanding of what draws people into buying a magazine, was it the cover, content or something else?

 

 

From this I found that for some people appearance and content played a part in them choosing to buy a magazine but for 50% of people it was solely appearance, this shows me that when creating the magazine I must make sure the cover is immaculate and has a eye-catching astatic .

For the people who value content over appearance it I shall insure to create a artist who interest them and add good information and page ideas in the contents page.

 

 

 

 Someone who took the survey also commented on how the artists included in the magazine also play a part in the buying of the magazine, from this I will make sure to involve big names in the indie music genre into my magazine to get more people to look at it.  

 

 

 

Q4) I put this question in the survey to see how much people would be willing to pay for a music magazine, this will help me decide what the price of my music magazine should be.  

I found that 68.75% of the people who took the survey would pay £1-£3 and that nobody would pay more than £6 for a music magazine.

 

Q5) This was the final question in the survey, I put this question in to get an in depth look into what people specifically wanted to see in a music magazine, this will help me when I create my magazine to know what people want to include in it.

From this  I can see that people want the appetence to be striking and it is important that the colour scheme is thought through, it must also look "modern" and include extra information such as "music hakes". It is also important that the model looks "up to date" so creating the front cover image and making sure its suitable for the magazine genre of indie.

 

there was also comments about making sure the magazine was not "overcrowded" I will make sure to keep this in mind when creating the magazine. content wise people wanted to see "new and old" artist and also involving "tour" dates and "interviews".

 

all in all this survey has helped me a lot in seeing what people like and dislike in a music magazine and how to market and set up my magazine to make it desirable.