Indie music videos

In this post I will be looking at indie music videos and how they link to the genre.

Lisa Mitchell - Coin Laundry

Lisa Mitchell is a Australian singer–songwriter who creates Indie pop (ect.) music, one of her most popular songs in "Coin Laundry" from her first studio album "Wonder" (2009) it charted inside the top thirty in Australia and was nominated for an ARIA Award in late 2009. The music video was directed by Ness Casswill and features Johnny Flynn who plays the love interest.

 

This video has a colourful vintage look to it that works with the lyrics to create a whimsical feeling. Lisa Michell wears natural makeup and a plain vintage looking dress, her hair is down and messy, this all creates a element of innocence and purity. the setting is decorated with delicate vintage ornaments like birdcages, this video links to the genre of Indie as the vintage themes are commonly linked to the genre and the fashion used could also be described as being indie.    

 

The xx - VCR

The xx produces Indie pop and Indie Rock (etc.) music. VCR is the fourth single by The xx, their debut album. This video has a more edgy, grunge like vibe to it, the video itself is mostly in black and white and features a young couple in an abandoned desolate house. The video itself uses a grunge "Tumblr" style that is commonly linked to the bands style. The dark tones and all around dark themes of this video show the different sides of indie, it is a genre that involves many styles of music.

The boy and girl wear dark jumpers and skinny jeans this also links to the subgenre of indie grunge and indie rock.      

 

Melanie Martinez - Soap 

Melanie Martinez makes Indie pop music. Soap is featured on her debut studio album, Cry Baby. The music video was filmed in Melanie's hotel bathroom and was filmed and directed by her close friends. As an artist she has a vey strong sense of style that is projected in her music, fashion and music videos. The video is rather dark and grungy and has a eerie vibe to it. The video shoe Melanie in a bathtub with projection on her creating dramatic shadows. Overall the video has a trippy style to it.

The video represents the genre of Indie as it differs from everyday music videos, it challenges the generic videos by offering an alternative look in the fashion, camera shots and editing,